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Attention Insight

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Predicted attention heatmaps for a design, before it goes in front of anyone.

Attention Insight predicts where people will look at a design using models trained on eye-tracking data, returning heatmaps and clarity scores in seconds. It runs on a static image, so it works on a mockup long before anything is built or tested. Treat it as a directional check on hierarchy rather than a substitute for testing with people.

FEATURES & USE CASES
  • Predicted attention heatmaps
  • Runs on a static mockup
  • Clarity and focus scoring
  • Results in seconds
  • Directional check before testing
  • Compare two design variants

Recent X Posts

Can’t find the link? Here’s the very secret direct URL: app.attentioninsight.com

New in Attention Insight: Polygon Areas of Interest 📦 Draw custom shapes around products, labels, logos, and shelf items to measure attention more precisely. Perfect for packaging, packshot, and shelf testing. Try Attention Insight and test your packaging designs.

Your CTA exists. But do users actually see it? 👀 We tested 2 hero sections with predictive eye tracking. CTA visibility improved from: 0% → 3.7% 1.1% → 4.2% No major redesign. Just better contrast, placement, and visual hierarchy. Don’t assume users notice your CTA. attentioninsight.com/above-the-fold…