AI moderator that runs interviews with many participants at once and synthesizes them together.
Outset uses an AI moderator to conduct interviews with many participants in parallel, probing on answers the way a researcher would follow up. Once sessions are done it synthesizes across all of them, so themes come with the clips that support them. The trade is depth of moderation for scale, which makes it a middle ground between surveys and one-on-one interviews.
- AI moderator with follow-up probing
- Many interviews run in parallel
- Synthesis across all sessions
- Themes linked to supporting clips
- Multiple languages supported
- Video, audio or text sessions
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Outset enables researchers to do more with less. Who else have been enjoying this year's olympics?! #marketresearch #consumerinsights #userresearch #uxr
Here are the links to the full study, as well as the similar study that we conducted: Link to this third party academic study: papers.ssrn.com/sol3/papers.cf… Link to the Outset study: outset.ai/blog-post/open…
On the contrary [...] if anything, respondents seem to enjoy the interviews. The vast majority of respondents rate the interview experience as positive (82.0%), the conversation as natural (73.7%), and would even strictly prefer an AI interviewer over a human interviewer (53.2%)"
✦ "Respondents display consistently high effort. [...] Importantly, respondents’ effort as measured by these proxies does not decrease over time, suggesting that interviews do not necessarily cause substantial survey fatigue.[...]