AI-moderated customer interviews that run overnight and come back synthesised.
Strella recruits participants, moderates in-depth interviews with an AI that follows up on what it actually hears, and synthesises the transcripts into something you can act on — a round that would take a research team weeks lands in hours. Human-led and AI-moderated sessions sit in the same platform, so it supplements a researcher rather than standing in for one. Customers include Duolingo and Spanx.
- AI-moderated in-depth interviews
- Follow-up questions in real time
- Participant recruiting included
- Synthesis in hours, not weeks
- Unbiased discussion guides
- Human and AI sessions side by side
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We tried asking ChatGPT how to go viral. Now we’re asking you. Strella’s hiring marketing managers - apply on our website!
We're excited to welcome Nancee as Strella's first Researcher! Nancee has spent the past decade+ in the market research industry, honing her expertise across digital solutions driving actionable insights for clients across all industries in her hometown of New York. When she isn't chatting about design best practices or digging into a dataset, you can find Nancee on a dancefloor / in a concert crowd somewhere, spending precious down time with her loved ones (including her 6 month old nephew), or curled up with either a really good book/some pretty bad television. Welcome to the team Nancee!!
As developers designing tools for other developers, Apollo GraphQL's team had a clear understanding of how their product was supposed to work - but not always how it felt in the hands of users. Apollo GraphQL needed honest, fast user insights to overcome internal bias and improve their dev tools product experience. That's where Strella comes in. The result? ⏲️ 3+ weeks of research condensed to hours 🔍 Hidden usability flaws uncovered ☑️ Smarter, de-risked design decisions “In one of the interviews, the participant flat-out said the designs were terrible, were not valuable, and that they didn’t make any sense. And I felt like if that was done via human interaction, I don’t think we would have gotten that kind of insight.” – Brian Santiago ➡️ See how AI-powered interviews transformed Apollo Graph QL’s product research here: hubs.la/Q03Cflpl0
Quirks NYC was a hit 🎯 Across research & insights teams, we kept hearing the same themes: 1. Everyone’s looking for faster, more scalable ways to turn interviews into action 2. Researchers want the freedom to test and iterate more often - not just when there’s room in the budget 3. Teams want to share insights more easily Thanks to everyone who dropped by our booth - and to everyone who joined us for deeper conversations off the floor. We met some incredible teams solving hard research problems, and shared how Strella could help them move from insight → decisions, faster. We’re walking away with a notebook full of ideas and many amazing new connections! Couldn’t make it to Quirks NYC? Let’s catch up anyway. Send us a DM to connect! #QuirksNYC #Research #Insights